Chief Marketing Officer


Widforss, a leader in the hunting and outdoor products sector, including a diverse range of dog products, is inviting applications for an experienced Marketing Manager. Since its establishment in 2017, Widforss has expanded to a team of approximately 45, including 18 office professionals, all dedicated to delivering the highest quality products and customer service.

Mathias Wellström

Libero & Founder

Mathias Wellström

In this role, you will be responsible for strategically driving traffic to their website, a key focus area. Your duties will include developing and overseeing marketing strategies across Sweden, Norway, and Finland, and managing the sale of media space on their website and newsletters. You’ll work in close collaboration with the Purchasing Manager, your team, and the CEO, and you will lead a dynamic team of 4-5 marketing professionals.

The ideal candidate should have 5-10 years of experience in the field, preferably with a focus on e-commerce. Proficiency in performance marketing and a strong understanding of e-commerce drivers, including barter agreements, partnerships, and brand development, are crucial. Experience as a Marketing Manager or similar, particularly in international and multi-office organizations, is desirable. A passion for hunting and outdoor activities will be a significant advantage.

Key personal attributes include a structured and problem-solving approach and the flexibility to adapt in a dynamic and changing environment.

Joining Widforss offers the chance to be part of an exciting industry with significant upcoming developments. You will contribute to the launch of their new website and the implementation of innovative strategies, playing a critical role in building their brand and reducing reliance on lower-funnel marketing. As part of the Open Air Group, you’ll benefit from strong, supportive ownership and work towards their well-defined 2026 vision alongside a passionate and driven team.

This position presents an exceptional opportunity to make a significant impact in a growing industry. If you are driven to achieve success and keen to be part of a vibrant team, Widforss is looking for someone like you. Apply now to embark on this exciting journey with them!


All the best,

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