Channel Owner Paid Search


We’re happy to once again help H&M on their journey, this time in developing their brand for the future! H&M Brand Development is a global function that owns and drives a holistic brand experience & strategy; they conceptualize and set the key components of the brand experience across all touch-points and support the business with framework, competence, and tools to reach their desired state.

H&M is looking for the next Digital Marketing star to join their growing Performance Marketing Team that is part of the Global Media team and Marketing Department in Stockholm. The team is responsible for the H&M brand’s global investments in performance marketing across their different media channels and is a key part in driving traffic and sales to their e-comm stores. You will be responsible for setting and implementing the execution and strategy for paid ads on Google, Bing, and other search engines both on a global level and for all the local marketing teams.

The responsibilities will among others include:

  • Set the long-term vision, strategy, budget, and KPI’s for performance marketing in paid search in alignment with overall performance marketing strategy and goals
  • Be a leading expert on the channel through analysis of data, competitors and industry insights
  • Drive technical and business development of the channel from a performance perspective
  • Be the main contact person for the channel within the organization and for external partners
  • Collaborate with internal teams to drive channel development and performance
  • Lead and be responsible for the relationship with external partners including commercial agreements
  • Responsible for reaching revenue and profitability goals

To be successful in this role we see that you are a great collaborator with excellent communication skills as the role includes a lot of stakeholder management. You are service-minded with a flexible approach and always with the custumer on top of mind. You thrive in an ever changing and fast paced environment where constant improvement is a key value.

We believe that you:

  • Have at least 5 years of work experience from an agency or as Paid Search Responsible at a larger company, preferably within the retail industry and specialized in performance marketing
  • Have a higher education within Marketing
  • Are confident and experienced in setting and executing paid search marketing strategies for multiple markets
  • Understand the role of paid search in a broader digital marketing perspective and how paid search can be used to achieve the business goals of an organization
  • Have well-documented experience from working with Google Ads (Search and Shopping) and other paid search advertising platforms
  • Are proficient in Microsoft Excel and PowerPoint
  • Are result-oriented and have leadership experience or qualities
  • Are fluent in English, both spoken and written

If this sounds like the right next step for you, let us know!

All the best,

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