Member Growth & Marketing Lead

As the Member Growth & Marketing Lead, you will drive strategic marketing initiatives that attract new members, foster loyalty, and elevate Polisförbundet’s brand presence. Ready to make a lasting impact on one of Sweden’s most vital professions?

Your Mission:

In this role, you will be responsible for designing and implementing marketing strategies that drive member acquisition and strengthen engagement throughout the member journey. Reporting to the Head of Communication, Acquisition & Education, you will:

• Strategize and Execute: Develop data-driven marketing plans to attract new members and increase member retention.
• Content Leadership: Craft compelling content for digital channels, CRM campaigns, and targeted media that resonates with Sweden’s police force
• Performance Marketing: Lead paid media campaigns across social media, SEM, and digital platforms, ensuring alignment with SEO strategies.
• CRM Optimization: Enhance the member experience through CRM initiatives, analyzing data to identify opportunities and optimize engagement.
• Collaboration and Partnership: Work closely with internal teams and external agencies to ensure marketing efforts align with strategic goals.
• Data-Driven Analysis: Leverage insights from campaign data to refine strategies, optimize content, and maximize impact.

Who You Are:

You’re a strategic thinker with a knack for digital marketing and data-driven decision-making. You’re not only creative but also analytical, with a passion for optimizing member journeys and driving engagement. To thrive in this role, you should bring:

• 5-10 years of experience in digital marketing, CRM, and content strategy.
• Proven experience in campaign management, media buying, and digital content production.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Exceptional communication skills – you’re a strategic storyteller who can translate insights into compelling content.
• Experience in public sector, membership-based, or non-profit organizations is a plus.
• Familiarity with marketing tools such as CRM systems, Optimizely, and Canva.
• Passion for social impact and the mission of Polisförbundet.
• Fluency in Swedish is essential, as you will work closely with internal teams and external partners to craft messaging that resonates across all channels.

Why Join Polisförbundet?

Polisförbundet is more than a workplace – it’s a mission-driven organization committed to supporting Sweden’s police force. With 9 out of 10 officers as members, we are uniquely positioned to make a real difference. In this role, you will:

• Work in new, modern offices in central Stockholm, starting autumn 2025.
• Be part of a small but impactful team, working alongside digital content experts and analytics professionals.
• Contribute to a purpose-driven organization focused on societal impact and member growth.
• Enjoy a hybrid work model that blends remote flexibility with in-person collaboration.

Are You Ready to Lead and Inspire?

If you’re ready to make a tangible impact and drive member engagement for one of Sweden’s most essential professions, we’d love to hear from you. Apply now and help us connect, engage, and grow at Polisförbundet.