Freelance Social Media Creative Lead Sweden

Required

– Freelance
– Full-time
– Based in Stockholm
– Starting ASAP
– Running through end-of-year

Scope
– Elevating social media presence through high-quality, social-first content
– Driving creative excellence across TikTok and Instagram in line with global brand guidelines and business plan
– Owning the creative output from idea to execution

Responsibilities
– Developing strong, social-first content concepts with a focus on TikTok and Instagram
– Leading and directing content shoots (creators, influencers, talent)
– Ensuring high-quality output on set and pushing for the best possible result
– Acting as creative lead during production, ensuring the right content is captured
– Translating trends and audience insights into relevant content
– Continuously identifying new content opportunities and formats
– Challenging and elevating creative output from agencies and creators
– Working closely with Associate Social Media Manager, Influencer Manager and external partners
– Ensuring content is platform-native and performance-driven
– Ensuring production budgets are managed effectively and aligned with project scope

Skills
– Create engaging content for TikTok and Instagram
– Deep understanding of social media trends and culture, with a strong focus on TikTok and Instagram
– Strong creative instincts and ability to generate ideas continuously
– Proven experience in leading shoots and directing content production
– Strong understanding of target audience behaviour and what drives engagement
– Experience working with creators and/or influencer marketing
– Ability to translate insights into creative concepts and execution
– Experience working in a fast-paced, content-driven environment
– Strong stakeholder management and ability to push for quality

Personal traits
– Creative and idea-driven
– Confident and decisive
– Proactive and takes ownership
– Strong presence and comfortable giving direction
– Solution-oriented and action-driven
– High standards and attention to detail
– Thrives in fast-paced environments

If this is you, please send through your portfolio 🙂