Athlete & Ambassador Manager

Mips specializes in helmet-based safety and is a world-leader in this area. Based on an ingredient brand business model, Mips’ safety system is sold to the global helmet industry. The technology is based on over 25 years of research and development together with the Royal Institute of Technology and the Karolinska Institute, both located in Stockholm, Sweden. Mips’ headquarters, with 85 employees engaged in research and development, sales, marketing and administration, is in Stockholm, where its product and technology test facility is also located. The Mips share is listed on Nasdaq Stockholm, Large Cap. For more information: www.mipscorp.com.

This new role offers the opportunity to shape how Mips collaborates both strategically and operationally with key talent worldwide. The position carries strategic responsibility for Mips’ athlete and ambassador program, including portfolio development, relationship building, as well as negotiating and managing partnerships and contracts.

In this role, you will work closely with Team Mips, Mips’ group of top athletes and teams in cycling, winter sports, and motorsports who represent the brand globally. You will help develop and strengthen these relationships while driving awareness, credibility, and long-term brand equity.

In addition to working with Team Mips, you will also be responsible for expanding and managing a broader network of ambassadors. As Mips continues to grow, there is a clear ambition to broaden the portfolio, both geographically and into new sports categories, ensuring structured and meaningful engagement that supports brand growth across markets and segments.

The role is both strategic and hands-on. You will act as the natural link between the athletes and the internal marketing team, ensuring that plans are clear, structured, and executed effectively.

Responsibilities:
• Own and develop the overall athlete and ambassador strategy
• Broaden and shape the athlete portfolio in line with brand and market priorities
• Build strong, long-term relationships with athletes, teams and managers
• Develop annual plans and activation frameworks for each athlete
• Ensure alignment between athlete commitments and marketing plans
• Lead contract negotiations and manage partnership agreements in close collaboration with legal and internal stakeholders
• Coordinate closely with internal key stakeholders to maximize impact
• Travel to competitions and events to strengthen relationships and brand presence

Who we’re looking for:
You are a structured and proactive relationship builder with experience from sports marketing, athlete management or brand partnerships. You understand the value of credibility and long-term positioning, and you know how to turn partnerships into meaningful brand impact.

You are a structured and proactive relationship builder

You thrive in a growing, evolving organization where structure, planning and ownership are key. You enjoy traveling, meeting athletes in their own environments and building genuine relationships that make them proud ambassadors of the brand.

This is a unique opportunity to shape a new function within a global, innovation-driven company where safety, performance and credibility are at the core.

We’ll start meeting candidates already before the summer, so feel free to send in your application as soon as possible. We look forward to hearing from you!