Elise Tjernqvist
Elise Tjernqvist

Talent Agent

Our dear friends at BWH Hotel Group are on an exciting digital journey. Their goal is to build the best online hotel experience in Scandinavia and are now looking to strengthen their team with a new Online Marketing Manager to make that happen!

BWH Hotel Group is a global hotel chain consisting of two hotel groups, Best Western Hotels & Resorts and WorldHotels. Together they offer over 4,700 hotels in more than 100 countries around the world. In Scandinavia, there are 160 hotels at more than 100 destinations such as Hotel Franz, The Winery and The Vault.


About the role

As their next Online Marketing Manager you will take ownership of their digital marketing machinery, from SEM, SEO, Performance marketing, and all digital platforms while at the same time project leading external agencies. They are looking for a tech-savvy with experience in the customer journey. You will also develop and drive the work around third-party channels such as Trivago, Tripadvisor, and others.

Your daily activities will include:

  • Drive traffic and conversion to Best Western's digital platforms in Scandinavia
  • Lead the work of finding new value-creating traffic channels
  • Lead the work on tracking and follow-up linked to BWH's new Scandinavian websites
  • Work closely with the Revenue Department and present valuable insights to develop attractive promotional offers
  • Develop short and long-term campaign and activity plans
  • Lead the work with tracking and follow-up on BWH's new Scandinavian websites

Who are you?

We believe that you are a driven team player who is truly passionate about technology and all things digital. Your analytical and strategic mindset is your superpower and you always have the customer in focus. You enjoy working creatively in a broad digital role and are used to being involved in developing the work around creating visibility and sales for companies.

You understand the importance of finding value-creating traffic channels that generate sales and you also know where companies can create relevant communication that both reaches out - and in to the customer.

Why BWH Hotel Group:

Poppy, punk, rustic or modern - Best Western is the hotel chain that welcomes diversity and differences in their hotels as well as in their entire organization. They are not afraid to stand out, they encourage it. So welcome to a place with a warm and inclusive work climate, a kind and proud company with high beliefs in their employees.

They are ready to take the next step, are you?
Let us know and apply below!

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