permanent

Global PR Manager

Klättermusen

Since 1975, Klättermusen has been a leader in designing Scandinavian Mountaineering Equipment that blends utility, durability, and environmental care. Their rigorously tested gear empowers outdoor enthusiasts to face unpredictable terrains and harsh weather with confidence.

Mia Rehn

Business & Client Experience Director

Mia Rehn

Klättermusen is now seeking a Global PR Manager to craft and execute a strategic vision that amplifies their brand’s story of sustainability, innovation, and craftsmanship across global markets. This position plays a central role in increasing brand awareness and shaping public relations efforts in key regions, including Sweden, the UK, Germany, Norway, and France.

Key Responsibilities

  • Global PR Strategy: Develop and implement PR strategies aligned with Klättermusen’s brand values and marketing goals.
  • Media Relations: Build and maintain strong connections with international media, journalists, influencers, and brand ambassadors to maximize earned coverage.
  • Campaign Leadership: Oversee PR initiatives for major product launches and campaigns, ensuring cohesive messaging across all markets.
  • Local Market Collaboration: Work closely with regional leads to adapt global strategies to resonate with local audiences while maintaining brand consistency.
  • Event Management: Coordinate press events, influencer activations, and product seeding to strengthen market presence.
  • Performance Tracking: Monitor media coverage and provide actionable insights to evaluate and improve PR efforts.
  • Budget Oversight: Manage the global PR budget and guide external PR agencies in key regions.

Qualifications

  • At least 5 years of PR or communications experience, ideally in the outdoor or fashion industries.
  • A strong network of international media and influencer contacts.
  • Exceptional written and verbal communication skills in English; Swedish proficiency is a bonus.
  • Experience working across global markets and an understanding of cultural nuances in PR strategies.
  • Passion for outdoor activities, culture, and art is highly desirable.

The role is based in Stockholm, Sweden, with some international travel required to support global initiatives.

 

Apply below!

All the best,

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