Actic is now looking for a CRM Manager who is passionate about customized communication. Do you also have a dream of working in an industry that improves people's lives, this is the job for you.
You will be the members´ ambassador and build digital relationships on a whole new level.
As a CRM Manager, you are responsible for inspiring their over 200,000 members to exercise for a healthier life. You will do this through smart customer communication where you will initiate, plan, implement and follow up tailor-made activities for their members. The role has a clear purpose - to get their existing members to get more out of their membership. You will be the members´ ambassador and build digital relationships on a whole new level.
More specifically you will:
- maximize Actics’ members' value of their membership
- analyze and prioritize the CRM activities and channels
- integrate CRM into ongoing marketing plans
- be involved in building a new Marketing Automation system, and develop flows and content for both proactive and trigger-based communication
- be responsible for and develop Actic´s loyalty program MyActic
- be responsible for and execute customized content in member emails
To do this, you:
- probable have a few years experience of CRM, preferably in B2C
- experience in target group segmentation and Marketing Automation
- have worked with customized communication and loyalty programs
- have a good knowledge of why and how content is used to reach target groups
- are fluent in Swedish in speech and writing
The Actic team is friendly and prestigeless and are helping and looking out after each other. With a mission to change not only Actic, but a whole industry and society, Actic is truly a player to count on - are you in?