Elisabeth Lindholm
Elisabeth Lindholm

Talent Agent

We're continuing to partner with TV4 Media in several recruitments, now helping their Customer Experience team with a Marketing Automation Specialist. TV4 Media is in the middle of a digital transformation where the focus is to convert viewers to users, focusing on digital development and streaming.

TV4 Media
As a Marketing Automation Specialist you will be a part of the Customer Experience team focusing on TV4 Medias digital channels such as TV4 Play and Fotbollskanalen. You will analyze customer behavior and come up with activities to develop and keep customers. Also use behavioral data and user insights in a smart way to ensure that the right customer is reached by the right message in the right channel and at the right time.

You will:

  • Be the team’s “MA expert”, focusing on manage and develop the automated customer journey to increase customer satisfaction, loyalty and reducing churn.
  • Spend time in Adobe Campaign, defining target groups and working hands-on with customer communication, customer loyalty and messages in digital channels.
  • Participate in channel development and other projects together with other internal stakeholders from Tech, Product, Marketing, Data, Analysis and Customer Service.

You are:

  • Experienced within the MA/CRM field.
  • A highly analytical and data-driven problem solver.
  • Extremely motivated by doing things smarter and more efficiently.
  • Humble but confident, driven, and self-propelled.
  • Fluent in Swedish

Do you wanna work in a dynamic environment, with a big bunch of engaged colleagues, shaping the future of automated messaging at one of Sweden’s largest media houses?

Don’t miss out on this great opportunity!

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