In this role you will have the responsibility to plan and activate communication concepts and storytelling globally, through the digital eco-system and PR including influencers/ambassadors, digital- and SoMe-channels. You will build integrated communication that connects with their target audience and increase brand awareness, engagement and revenue. You have a communicative strategic mindset but also loves to work hands-on. The digital landscape is your natural habitat! Together with your team mates you will work together to make magic happen!
In this role you will;
- Create an integrated communication strategy and a plan with focus on own (digital + SoMe) and earned (PR) channels, in line with the overall brand strategy and plan.
- Set the global media strategy in collaboration with BMM and external parties.
- Plan, drive and activate set communication concepts and ideas across channels with relevance for their target audience, secure execution and consistent brand experience in all touch points.
- Set the content calendar for website, email/CRM and SoMe, with the right mix of themes/topics to engage their community throughout the year.
- Work with the creative team to secure that we have unique always on content to fill the calendar and be responsible for implementing it in our own digital-, e-com- and social media channels, to reach the brand’s target consumers.
- Set and manage the long-term PR and influencer/ambassador strategy and plan on a global level and drive local execution in activation, in line with overall brand strategy and plan.
- Create guidelines for all communication disciplines to set clear direction for internal and external partners.
- Stay on top of the latest digital trends to know you do the right thing!
- Minimum Bachelor’s degree from a Marketing Communication program (e.g. from JMK or equivalent)
- Digital degree/diploma from HI or similar (e.g. Digital Management, Content developer)
- Minimum 3 yrs in a PR (incl. influencers/ambassadors) manager role required.
- Hands-on experience from communication in own, earned and paid media channels focusing on digital/social media, with a global brand.
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