Colorama currently consists of 170 stores owned by independent entrepreneurs who are proud of their local stores and their personal customer relationships. Colorama HQ in Stockholm is responsible for marketing communication and overall development of the retail network.
Colorama is already today marketleader, as CMO you will strengthen the brand to continue be the preferred choice and dominate the market. You will report directly to the CEO and lead E-Com, CRM, Store developers and the rest of the marketing team. An important part of this job will be to develop Colorama’s digital presence, this by setting up a new ways of working with digital channels. You will both create and own the marketing strategy and roadmap with the purpose to strengthen the local stores and use the power of the collective to build profitable communication. You will also review and evaluate the brand platform, target groups and positioning to create best brand value.
For this role we are looking for a creative strategist and marketing specialist who understands both branding and growth through digital channels.
To thrive in this role you need to always think “digital first”. You have deep understanding of digital marketing and experience from building a strong brand, also proven track record from creating digital business and succesfully leading a team.
Sounds like you, please show your interest below.