To reach their goal Cancerfonden is looking for a Marketing Automation Specialist that will focus on building dialogues with new and existing donors. The role is new so you’ll have a great opportunity to influence your work. In this role you’ll participate in planning, target audience selection, build dialogs, test data, execute and optimize dialogues to achieve the best conversions. You are also responsible for following up and evaluating the dialogues. The goal is to strengthen the relationship with existing donors and to attract new donors through targeted communication. You will work both strategically in setting long term plans as well as hands on in creating newsletters and email campaigns.
To do this you are probably analytical and business oriented with a creative mind that is driven by trying new methods to achieve a best-in-class donor experience. You have a good understanding of digital channels and the digital customer journey and stays on top of trends within the Marketing Automation and CRM area. You have experience of setting up automated, multi-channel communication and previous knowledge of email marketing. As a person, you are a doer, who both likes to initiate projects and bring them to the finish line. You’re a solid team player who shares the values of the organization.
- Experienced within the MA/CRM field
- A highly analytical and data-driven problem solver
- Extremely motivated by doing things smarter and more efficient
- Humble but confident, driven and self-propelled
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