Vagabond is a company that is all about the details, a company that has full control of everything they do and how they do it. Bringing new shoe collections to life always starts in Varberg. At HQ the first sketches are formed, prototypes are handmaid and all iterations thereafter is done and tested in the house that overlooks the sea.
Now we are helping them to find their new Head of Marketing. Someone with a strong sense of style, and experience from the fashion industry, to join their team.
As their Head of Marketing, you will have a cross-functional role being responsible for all external communication, marketing, SoMe and PR. You will work in close collaboration with Product, Sales, and E-com, always keeping the brand vital. Together with your marketing team, you will develop strategies and lead implementation with the goal set to both increase sales and brand awareness.
You are a modern marketer, understanding the power of data and the possibilities it gives when knowing your customers and their needs.
You will be responsible for global and local channels, digital and analog, paid and earned. Leading and producing the communication and content that goes thru them.
Handle all contracts and purchases of campaigns, media, PR, and events.
Responsible for budget and media planning in all channels
Responsible for all content production, guidelines and brand image towards external agencies.
Support and work closely with Trade Marketing
Together with HVM make sure that Vagabond have the same expression in our stores as well as all social channels
Responsible for in-house photo studio
This position can be situated in Varberg or Stockholm.