Full time PR Influencer Digital Viral Storytelling Design Nature Food Strategy
Mathias Wellström
Mathias Wellström


Visit Sweden is owned by the state and they have the mission to position Sweden as a brand and also as a travel destination internationally. The goal is to attract more travelers to experience, explore and visit Sweden. This, starting from unique assets of Sweden as a travel destination, communication is developed on the basis of Global communication platforms. Through storytelling about Sweden, the Swedish lifestyle and what to experience, the brand is strengthened.

Now TRIB assist them in finding their new Head of PR, including having a strong focus on influencers.


In this role you're responsible for both global strategy and implementation regarding everything made in within the PR field. You are responsible for the functional PR team who are based in multiple markets abroad.

You have overall responsibility for the PR field of expertise in the organization, leading and inspiring all local PR Managers, working in close cooperation.

The mission is to achieve a greater degree of teamwork collaboration, to achieve a conscious, stable and goal oriented team, to create a common structure at work so that the parts form a coherent whole and strive to increase the quality and efficiency with the PR field.

You set goals and do follow-ups. Part of the job is also developing system support, policies and guidelines as well as training employees and sometimes even customers. Additionally being involved in coordination of content production and distribution.

You have strong leadership skills and experience of working with PR abroad. You have a relevant university education, together with a multi-annual documented experience, working with PR and media relations in an international organization/environment. You have high knowledge of the global media landscape - from journalists, influencers / content creators and distributors. And of courseyou also have great digital skills, years of experience working with social media/influencers.

If above sounds like your next move, please apply in a swift! Any questions, just ask.


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