Anna Falk
Anna Falk

Talent Agent

Retail is undergoing major changes, therefore H&Ms physical stores become even more important! To make sure they are in the forefront of this change the new function Retail Space has been established. The mission is to transform H&M:s physical stores into a unique shopping experience that drives sales and profit as well as builds the brand!H%26M%20Sergel

Here's where you come in! As a Concept Developer you will work in a cross functional setting and is creatively responsible for specific interior development projects. Ranging from full store format to development of specific components or updates in existing stores.

With the goal to offer their customers an emotional and inspiring store experience, tell the story about H&M and their collections and give the customers the full experience of the brand. This through developing the embodiment of the Brand Identity, into a unique, modern and relevant physical experience for all the store formats.

Your responsibilities;

  • Drive creative direction in specific projects
  • Develop the outline/base for design concepts, mood boards and creative briefs based on the Brand DNA & Identity
  • Drive the creative work in a specific project towards the multi brand/external creatives within Expansion and/or external agencies
  • Be responsible for all interior design layers, i.e. architecture, interior design, functionality and flexibility needs and layout
  • Drive close cross-functional collaboration with other functions to develop and improve the store experience
  • Drive a close collaboration with the five Business Units to drive the agenda for each Business Unit, still holding together the full house
  • Effectively plan and follow up on creative deliveries, coach and give feedback when necessary in a constructive and inspiring way
  • Follow up and evaluate implementations done by Expansion in the markets (in new and existing stores)

Your background and skills;

  • 7+ years’ experience in strategic retail concept development roles, within a larger brand or retail agency
  • Solid experience of brand conceptualization, i.e. translating Brand DNA/Identity into design direction and strategy for physical space and store formats
  • Experience of leading creative teams in various types of retail development projects, i.e. full program development, specific departments and features as well as upkeeping projects etc.
  • Knowledge and experience within construction techniques, engineering and industrial production
  • Proven experience in creating both an inspiring and functional retail space to drive customer traffic, conversion and average purchase, whilst at the same time laying a strong foundation for efficient operations and facility management
  • Ability to transfer ideas into reality and ensure long term meanings and implications in line with an overall vision and strategy
  • Full proficiency in English, both verbal and written

As a person you are a team player, see solutions and like to work in a dynamic workplace where new inputs can appear along the way. Understand that even though Store design is your domain, H&M and H&M's customer experience consists of so much more that you need to have a full understanding of.

Does this feel like the perfect role for you?! Please let us know by clicking below. Have a portfolio of projects you have done - please add the link!

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