Fashion, tech, merch movement, sustainable, on-demand - with these key elements you know how to spin the message and place the brand within the right context in order to create buzz. The overall purpose with this role is to build awareness, drive consideration and positive perception of this newly launched start-up within the tech and fan fashion world.
Your closest colleagues will be the Head of Brand & Marketing as well as Creative Director and together you’ll begin working on:
Launching a bigger activation in February 2022.
Set the PR strategy and tactics for the company. Activations, collaborations, partnerships, events and speaking engagements - you’ll know when and how to place the brand to drive positive perception.
Define global PR strategies and plans and ensure that they are aligned with and drive brand and business goals.
Plan and operationally execute on the PR and activations strategy; including setting KPI's, pinpointing key activities and partners, relationship building and write press releases. Continuously building a network with key media and opinion leaders.
Help set PR processes and ways of working with other PR units internally and local PR teams.
Act as a spokesperson for the brand. Develop communication plans, Q&A, internal media training, if and when needed.
Proactively bring forward innovative new ideas and explore growth opportunities.
We believe the perfect match will be with someone that:
Has extensive knowledge about the international tech industry/startup scene.
Has worked with global PR for at least 5-8 years.
Has a deep understanding and interest in tech, fashion, sustainability, popular and subcultures.
Has proven experience of successfully finding the story within the story and angles to niche media.
Used to be the main contact for PR – and event production agencies for global activities.
This fashion brand, which is redefining the merch movement, is backed by a global fashion retail brand and in need of a freelance PR consultant for a longer assignment (6 - 12 months), with capacity 50-75% to start with. The assignment will most likely increase to full time along the road.
This will be your space to create.
Interested? Great, let us know today!